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Research papers

Understand Africa

Africa is the world's most diverse and most challenging continent for marketers: normal rules of research do not always apply. African markets have a bad reputation, enhanced by media bias, preconception and prejudice but the continent as a whole has...

Catalogue: Congress 2006: Foresight
Author: Tendai Mhizha
June 15, 2006
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Citation

Mhizha, T. (2006a, June 15). Understand Africa. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/understand-africa